Sam Frahm
Sam Frahm is a co-founder of SOLARIS and a Principal Software Engineer with a background spanning business, software development, and human-centred technology design. His work is guided by a strong interest in how people think, work, make decisions, and interact with digital systems. With experience across both business and the software industry, Sam brings a practical understanding of what organisations need from technology: systems that are reliable, usable, efficient, and aligned with real operational requirements. He approaches software development not merely as a technical exercise, but as a way to improve how people organise information, complete work, and make better decisions. A key part of Sam’s approach is the application of psychological research to software design. By considering how users process information, form habits, manage attention, and navigate complexity, he aims to create digital tools that feel natural and reduce unnecessary friction. This perspective allows him to design systems that are not only technically sound, but intuitive, accessible, and genuinely useful in day-to-day work. At SOLARIS, Sam focuses on building practical, bespoke software solutions that solve real business problems. He works to ensure that each system is thoughtfully structured, maintainable, and capable of delivering long-term value. His combination of technical expertise, business awareness, and interest in human behaviour enables him to create software that supports both organisational goals and the people who rely on it.